[Learning] Evaluate & Propose by PIG Structure
#Who is recommended to read this article?
- Junior Product Manager
- You’re just assigned a new project
- Anyone preparing a proposal
#Why do I write?
Participating in the Product Manager Camp of Business Thinking Academy is simultaneously stretching my brain and muscles. (Lazy Vida does make plans and continuously exercise for 4 weeks under lockdown. This surprised me a lot! XD) So I took notes from the courses while preparing for the PRD and pitch slides.
Today I saw an English speaking PM in a product community asking for guidance as a first-time PM…
"A SaaS based product is midway. 40% of the product is ready. I have been assigned to take up this as a product manager. I have no clue what to do. I do attend SCRUM meetings but no progress yet." he said.
So I translate my notes into English to answer his question. Hopefully, it can help anyone looking for the similar information.
#What is the PIG structure?
P = Problem — How to Describe the problems
- What are the company’s vision and goals?
If you’re in a startup, PM should be the one understanding goals the most other than CEO/PO.
- What are the product goals?
Initially, why would your company create the features? what were their plans/strategies?
- What are the users’ goals?
What are users going to do with the feature/product? → User interview may help!
- What are the problems ?
e.g. the pain points users have.
- How serious are the problems?
e.g. how often do the problems happen, impact scale.
I = Insight — Analysis and solution
- How can the solutions create benefit to your company? e.g. measure the market size, a.k.a Serviceable Obtainable Market, to make sure the ROI is acceptable for your company.
- What are the ROIs between the different solutions e.g. man-days, support from other department?
2. External: strengths & weakness comparison between your and competitor’s solutions
G=Go — Action plan
- Decide: Options of solution you’d propose. Let your Manager/PO/CEO decide efficiently.
- Support: what support/resource do you need stakeholders to provide?
※PIG structure was created by Evonne Tsai, a PM Director of Business Thinking Academy.
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